If you are promoting an event, product launch or other initiative it is helpful to create a landing page that contains content specific to that event to drive your visitors to a singular call to action like registering for the event, downloading collateral or watching a video. If you can link that landing page to a campaign in CRM using ClickDimensions then you can see in one place all visits to the landing page. Since a big part of any campaign involves driving traffic to the landing page this technique will allow you to understand which traffic sources bring the most traffic.
- Learn how to associate a Landing Page with a CRM campaign
- Learn how to report on the Landing Page's performance
Associate a Landing Page with a CRM Campaign
Let's look at an example: For our True Stories webinar campaign we created a landing page which gave an overview of the event and invited people to register.
Using ClickDimensions we linked the landing page to a campaign record we created in CRM (we do this by placing the campaign code in inside the landing page).
Note that the campaign code in the landing page body matches the campaign code from CRM.
We can also link a Campaign record to a Landing page within the Web content record created in CRM:
Reporting on the Landing Page
With this in place all visits to the landing page become linked to the CRM campaign record and we can easily group them together in CRM using an Advanced Find view or see the Page views associated to the Campaign record through the related menu as shown below: