SMS Unsubscribes

Just like with emails, recipients can unsubscribe from receiving text messages sent from your organization.

Goals

• Learn how customers can unsubscribe from SMS messages
• Learn how SMS unsubscribes are recorded in CRM

SMS Unsubscribes

Under both the Opt-In and Opt-Out Subscription Management methods, if someone replies with one of the following responses, they will be unsubscribed from SMS:

• unsubscribe
• stop
• remove
• 688
• *688

This marks a field on the record called Allow Text Messages to "No". If you do not see this field on the Lead/Contact/Account record, have a CRM Administrator customize the form to bring it into view.

SMS Unsubscribes in the Opt-In Subscription Management Method

If your CRM environment is on the Opt-In Subscription Management method, then in addition to updating the Allow Text Messages field, ClickDimensions will also create an Unsubscribe record for the relevant phone number.

Under the Opt-In Subscription Management method, SMS recipients will also be able to opt-out of SMS messages through a Subscription Management Page Using the Unsubscribe All - SMS component in addition to the option of replying using one of the unsubscribe codes listed previously.

This will also update the Allow Text Messages field and create an Unsubscribe record.