FreeMarker: Common Uses

At the most basic level, FreeMarker code is a great way to dynamically insert values from Lead/Contact/Account/User records into ClickDimensions email templates.  However, the scope for ways to use FreeMarker code is very large, and it can be used for a number of purposes beyond just displaying dynamic content.

Dynamic Content in Links

FreeMarker can be used to pull a value from CRM into a URL as a link parameter or to pull in an entire URL.

Subject Line, From Name, From Email, & Reply To

You can use a FreeMarker interpolation in an Email Send’s Subject Line, From Name, From Email, and Reply To fields by placing the FreeMarker in the appropriate field on the Email Send record.

Time Stamps

You can also use FreeMarker to place time stamps into your emails:

Date only, no time: ${.now?date}

Time only, no date: ${.now?time}

Date and Time: ${.now?datetime}

Note: These are some of the only interpolations that render in Test Emails. They do not reference data on a specific record in CRM and thus do not need to be sent to a specific recipient in order to render. Data from records that have a Connection with the Email Send records will also render in Test Emails.