ClickDimensions places great emphasis on using permission-based marketing practices for email marketing. One standard practice that marketers like to employ to ensure they are building great, permission-based marketing lists, is the double opt-in. This method lets your website visitors sign up for your mailings, but doesn’t add them to your marketing list unless they then also confirm that they’ve signed up. Double opt-ins ensure that the email addresses entered in your sign-up form are not only valid, but are being entered by their legitimate owner. The person signing up will get an email telling them that you have received a request to add them to your mailing list, and providing a link for them to confirm their intent:
Here is how you can set up a double opt-in process with ClickDimensions:
Set the Action for this form to add the responding individual to your marketing list:
The real trick here is to have an auto-responder action for your sign-up form that sends the confirmation email:
They’ll soon get an email asking them to confirm…
And the link will take them to a page where they can confirm their sign-up:
Happy (permission-based) marketing!
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