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Marketing Campaign Tracking

Hello,

I have an active community and within that I sell my home recording system. Up to this point, I've done a horrendous job of tracking who my customers are.

I need to know if it's forum members who are buying, outsiders (from Google, other sites, etc), users who downloaded my free PDFs, people clicking on specific banners on my site, etc. Presumably all of this could be done via cookies if the software could be set to read those.

I'm currently using to checkout as my processor, but I'm thinking I can send them back to my site after they pay. (I can't remember how I set it up).I checked Marketing Campaign Examples to get some ideas but did not find anything.

I have a healthy budget and want to maximize my ability to track who's buying.
Any suggestions?

Any help will be appreciated.
Thank you.

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