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Emails with links to URLs & Dynamic Parameters

Hi All

I am producing an email that contains a URL link to an external website.

What I would like to do is send dynamic data values from the email to the website as URL parameters.

For example if the email is sent to John at ABC company the URL would be

www.website.com\link?name=John&company=ABC

The trick here is that I want it to be dynamic so how do I build a personalised tag into the link?

When I add the following the page does not render.

www.website.com\link

?${Recipient.contact.parentcustomerid.account.areacode[0]!""}

&${Recipient.contact.parentcustomerid.account.accountnumber[0]!""}

 

Regards

Dave

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