I am interested in finding out statistics such as open rate and click-thru rate (unique clicks) for my drip campaigns, especially the initial email that starts our various drip campaigns. I know that in the campaign automation feature, there is a "Statistics" tool, but this only shows who has completed the drip campaign at each stage. I can also manually pull records from a View - however, I am not sure if I am seeing total clicks or unique clicks.
Are there other ways to do this?
Thank you for your help!