Email Template vs. EMail send

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    Carolynn Carriger

    Hi Jeff,

    Email templates are intended to be a starting point for your Email Sends, primarily if you have emails you regularly send out that follow the same pattern/setup. You would have the pattern saved in a template and then pull it into your Email Send to efficiently build out similar Email Sends.

    It's expected that you'll have some changes to make to each Email Send but if you find yourself largely redesigning or reconstructing the email, then you might not need to use Email Templates as a starting point. You can always copy an Email Send if you have an email that's going to be similar to a previous one. But if you find that templates are not helping your process, it may just be that your content varies enough between sends to make templates not ideal for your process.

    Thanks,

    Carolynn

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