The Email Dashboard provides insight into your Email Marketing performance.
Access the Email Dashboard by selecting "Email" in the Dashboards navigation bar:
The Email Dashboard includes Category Filters that allow you to filter the entire Dashboard by date range, Campaign, Email, and/or Email Type:
As you can see in the screenshot above, the Email Dashboard's default date range is the previous 8 days. This can be adjusted by providing a new date range and clicking "Apply".
The Email Dashboard contains six cells:
- Email Comparison Table
- Email Deliverability
- Clicks & Opens
- Email Deliverability Performance
- Emails Sent versus Delivered
- Click Performances
Email Comparison Table
The Email Comparison Table shows key statistics for individual Email Sends sent within the specified date range: Name, Sent On Date/Time, Emails Sent, Deliveries, Unique Opens, Unique Clickers, Unique Clicker Rate %, and Unique Open Rate %.
Double-clicking an Email within the Email Comparison Table will apply a filter to the rest of the Dashboard, causing all charts and tables to show data only for the selected Email.
Email Deliverability
The Email Deliverability cell shows key Email Deliverability statistics: Sent, Deliveries, Unsubscribes, Hard Bounces, Soft Bounces, and Bounce Rate % for the specified date range.
Clicks & Opens
The Clicks & Opens cell shows key statistics related to Clicks and Opens: Total Opens, Unique Opens, Unique Open Rate %, Total Clicks, Unique Clickers, and Unique Clicker Rate % for the specified date range.
Email Deliverability Performance
The Email Deliverability Performance chart is a bar graph showing Soft Bounces, Hard Bounces, and Unsubscribes per Email sent within the specified date range.
Emails Sent versus Delivered
The Emails Sent versus Delivered chart is a bar graph showing Emails Sent and Emails Delivered within the specified date range.
Click Performances
The Click Performances chart is a bar and line graph showing Unique Opens, Unique Clickers, Unique Clicker Rate %, and Unique Open Rate % for all Emails within the specified date range.