Add an Outside Anchor Link to an Email

Do you have a hyperlink you'd like to add to your email that has an anchor on it? In other words, a hyperlink that automatically directs the recipient to a specific location on the linked page rather than defaulting to the top of the page. Tracking these links will require some manual changes to the URL.

Goals

• Learn how to modify an external anchor link to track properly in CRM

Formatting External Anchor Links

To track external anchor links, FreeMarker interpolations for the recipient's email address will need to be added to the URL as a parameter between the web address and the anchor tag.

The URL should be in this format:

Where the bolded text is text you will need to change.

Web Address: Place everything in your URL that exists before the anchor tag here. The anchor tag is the # and whatever is after that.

Anchor Tag: Change this to the name of your anchor.

Click Here: This is the text they'll see as the link. To place this follow these steps depending on the Editor Type you're using:

• Drag and Drop: open the link manager and insert all of the link text between the quotation marks in the above example: http://www.clickdimensions.com?_cldee=${Recipient.contact.emailaddress1[0]!} ${Recipient.lead.emailaddress1[0]!}#AnchorTag
  
  
• Free Style: Access the template Source view and paste in the entirety of the link text where you want the link to occur in your template, or open the link manager and insert all of the link text between the quotation marks in the example http://www.clickdimensions.com?_cldee=${Recipient.contact.emailaddress1[0]!} ${Recipient.lead.emailaddress1[0]!}#AnchorTag
  
  
• Block: Right click in the block, choose Add Content, and choose an HTML style block, then click on the HTML tab at the bottom left and type it there. You can also use the link manager in a Text block to use just the link text:
  http://www.clickdimensions.com?_cldee=${Recipient.contact.emailaddress1[0]!} ${Recipient.lead.emailaddress1[0]!}#AnchorTag
  
  
• Custom HTML: Type it where you want the link.