Have you ever met somebody who doesn't like birthday greetings? The simple gesture of acknowledging somebody's birthday almost always brings a smile to their face. Sending birthday greetings to your customers is an easy way to both keep you on their minds and promote a positive relationship. ClickDimensions and CRM can be used to create personalized birthday email templates and automatically send them to your leads and/or contacts when their special day rolls around.
NOTE: Workflows are native CRM components, not part of the ClickDimensions solution, so the technical support we can provide for them is limited.
- Learn how to use a CRM workflow to send a recurring birthday email to Contacts.
Compare the execution time of the workflow to the date specified in the birthday field on the contact's record.
If the execution time is before the birthday, then the workflow will timeout until the birthday rolls around
- When it is the contact's birthday, the birthday email is sent out
- The birthday field value will be incremented by a year
- The workflow calls itself and begins again.
- If the execution time was after the contact's birthday instead of before it, then the birthday field value is incremented by a year and the workflow is called again.