Scoring refers to measuring the interest level of an individual (i.e. Lead, Contact or Anonymous Visitor) in relation to your business or product. Score is calculated based on a number of criteria, including email clicks, web form submissions, visits, page views, link clicks and file downloads. The more someone clicks on your emails and visits your site, the more interested they probably are.
With the introduction of our new Score Models, we will no longer be applying further improvements, enhancements, or fixes for the legacy scoring system. We are working to ensure that the new Score Models cover the same functionality while also providing some new features, so we highly recommend that you consider migrating to the new Lead Scoring if you have not already.