When using ClickDimensions Event functionality, there are a few options to having your event created. You can manually create events without a connector, you can use a connector to create your events, or you can use the Event Sync Flow.
Manual Event Records
Event records can be created manually if you choose not to use any of the Connectors. To do so, go to CRM Marketing > Events > click +New and fill in the required fields. Click Save.
Manually-created records will not receive any data synced from ClickDimensions connectors—this would be a standalone Event or Event Participation record.
Simply set up a connector, as shown here, and the Event records will be created automatically. You won't be manually creating any of the records as the connector will do all the work.
As of version 10.7.0, there's a new 'Action for Lead/Contact Creation' field on the Event records after they are created.
For events created by connectors, this field overrides the 'default action' that was set on the corresponding Event connector and allows you to generate contacts/leads from only specific events. If this field is updated on an Event record, then it will be applied to all future syncs for the event and will not be applied retroactively to event participations created before the update.