Measuring social sentiment is an important part of any social media monitoring plan. Click Social offers sentiment analysis right from your social listening dashboards.
How Does It Work?
Social media sentiment analysis is the process of collecting and analyzing information on how people talk about a chosen topic on social media. Rather than a simple count of mentions or comments, sentiment analysis considers emotions and opinions.
Click Social sentiment analysis provides a comprehensive look at historical and real-time sentiment around your tracker.
Whether you are tracking your brand name, a product, a #hashtag, or a competitor, you will have access to a fuller understanding of how you can better interact on your social media channels.
Accuracy
Click Social utilizes machine learning techniques to analyze text for sentiments such as positive, negative, or neutral. Its accuracy largely depends on the clarity and context of the input text, as well as the training and sophistication of its underlying algorithms. While it's highly effective in parsing and interpreting straightforward sentiments, its performance can vary with nuanced, complex, or ambiguous expressions.
Viewing and Analyzing Sentiment
Individual Mentions
In Social Listening, you can view the sentiment on any individual post in a modal window or on a Posts page.
Viewing Sentiment In Reports
Sentiment Volume
A donut chart displaying the number of positive, neutral, and negative mentions
Sentiment Trend
A chart displaying the progression of positive, neutral, and negative mentions over time. Hover on any part of the line to view the specific number of mentions and their sentiment at any time.
How Do I Change Sentiment?
To adjust the sentiment of any individual post simply click on the sentiment icon. After clicking the icon, you will see a range of sentiment options. Select the one that best represents the true sentiment of the post.
Once the sentiment of a post is changed, the change will be immediately reflected in relevant reports within a Social Listening dashboard.