LinkedIn Repost Stories

LinkedIn Repost Stories allow advocacy admins to create advocacy stories from published LinkedIn posts, enabling advocates to reshare and engage with corporate content. This feature is particularly valuable for companies that operate in regulated industries or for Advocates who prefer to reshare content rather than create original posts.

Creating a Repost Story from the Calendar

To create a Repost Story from the publishing calendar, follow these steps:

1. Navigate to the Publishing Calendar.
2. Click on a LinkedIn post to open the post details.
3. Click on the Create Repost Story button (found between "Duplicate" and "Switch Campaign")
4. The Repost Story creation window will open with two tabs:
   • Story Tab: Regular advocacy story creation.
   • Repost Tab: Allows selection of a LinkedIn post for resharing.
5. Once inside the Repost Tab, you will need to configure the repost settings, ensuring that the post aligns with your advocacy strategy. These settings include:
   • Selecting a campaign.
   • Setting a publish and expiration date.
   • Adding tags and topics.
   • Marking a story as featured (optional)
6. Finally, click Save to add the Repost Story to the Advocacy Board, making it available for Advocates to engage with.

Creating a Repost Story from the Advocacy Board

Another way to create a Repost Story is directly from the Advocacy Board. This process provides flexibility for advocacy admins who wish to curate and manage resharing independently of the publishing calendar.

1. Open the Advocacy Board.
2. Click Create Story and select the Repost Story tab.
3. Click Select Post to choose a LinkedIn post from various filtering options, including:
   • The search bar for keyword-based searches.
   • Filters such as tags, campaign, profile, user, and date range.
   • A post list with previews to help select the most relevant content.
4. After selecting the post, configure the repost settings as needed to ensure appropriate targeting and timing.
5. Click Save to publish the story and make it available for advocates.

Interacting with Repost Stories

Engagement is a critical part of advocacy, and Repost Stories provide several ways for Advocates to interact with corporate content. Advocates can:

• Click Repost to share the post with their networks.
• Reach with likes and comments to increase engagement.
• View the total reactions and comments left on the original LinkedIn post, providing insight into how the content is performing.

By fostering active participation, these features help Advocates contribute meaningfully to corporate content distribution and brand visibility.

Managing Deleted or Edited Posts

Changes to the original LinkedIn post can impact Repost Stories, and the system handles such scenarios to maintain clarity and integrity in advocacy content.

• If the original LinkedIn post is deleted, the Repost Story automatically expires, and Advocates will see an alert notifying them of the removal.
• If the post is edited, the updates will be reflected in the Advocacy Board while ensuring that any previously added advocate messages remain unchanged.

These mechanisms ensure that advocacy content remains accurate and aligned with the latest corporate messaging.

FAQs

To address common questions, here are some key considerations regarding Repost Stories:

Can Advocates edit captions when resharing?
No, LinkedIn does not allow caption edits for reposts, ensuing that corporate messages remain consistent when reshared.

What happens if a post is deleted?
If the original LinkedIn post i deleted, the associated Repost Story expires and is removed from the Advocacy Board to prevent Advocates from engaging with outdated content.

Can multiple stories be created from the same post?
Yes, advocacy admins can create multiple Repost Stories based on a single LinkedIn post, allowing for broader engagement and flexibility in advocacy campaigns.