Campaign Automation: Wait Timer

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The Wait Timer is used in Campaign Automations to tell the automation to wait a specific amount of time before continuing for the individual participant (the Lead or Contact in the Campaign Automation). Timers can be added to the canvas individually, or they can be included within Series. To learn more about Series and Timers, read this article. To add the Wait timer, drag and drop it on the canvas. Click the node to edit the properties.

CA wait timer blank settings

Display Name (required): The display name is entered by default, however you can change the display name of anything you like.

Pause and Wait for (required): Enter the amount of time you want the automation to wait before continuing. Also, you can specify the time period to minutes, hours, days, weeks, or months.

NOTE: Campaign Automations are designed to work on the timescales used in real-world marketing campaigns, and you may experience inconsistent behavior  when running tests with short negative path timers. Some CRM environments may require additional time to post email events and/or posted forms.  We recommend using a minimum wait time of at least 30 minutes for event triggers; 60 minutes if email activity volume within your CRM is high.

Restrict for specific days and/or hours: If this box is checked, additional options will display that will allow you to set the wait timer to only allow a participant to progress during certain hours of the day, such as standard business hours, and/or only on certain days.

Note: The note field is an optional field for any details that need to be written about the timer. This wait timer will halt the participant for 2 days, then allow them to continue further in the Campaign Automation

CA wait timer 2 days

This wait timer will also halt the participant for 2 days, then will allow them to continue through the Campaign Automation if the 2 day wait ends within business hours on Monday through Friday. If the 2 day wait ends outside of these specified times, the participant will continue to wait until the beginning of business hours (set as 9:00 AM Eastern Time in this example) on the next selected day.

CA wait timer work hours

Feature Added: November 2015
Feature Updated: 8.7
ClickDimensions Version Need: 7.0
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