Email Marketing

Email Marketing & Sending

• Introduction to Email Marketing
• Create an Email Template
• Create an Email Send
• Send an Email Send
• Schedule an Email Send
• Test an Email Send

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Deliverability

• Email Sending Domains
• DKIM Signing
• Email Server IP Addresses
• Click Bounce Codes and Service Protection
• Setting up Google Postmaster Tools (GPT)
• Implicit Authentication for Microsoft Outlook (Exchange/O365)

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Subscription Management

• Introduction to Subscription Management
• Opt-In Subscription Management
• Opt-In Subscription Management FAQs
• Create a Subscription List
• How to Create a Subscription Page with the Preference Center Designer
• Themes in Preference Center Designer

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Email Designer

• Getting Started with the Email Designer
• Countdown Timer
• Menu Block
• Icons Block
• HTML Block
• Social Block

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Email Statistics

• Non-Human Interactions creating unexpected Click Events
• Introduction to Adjusted Opens
• Sent Emails
• Sent Email Send Record: Statistics for Your Email
• Email Events
• Excluded Recipients

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Freemarker

• Introduction to FreeMarker with Click
• Syntax and Interpolations
• Common Uses for Freemarker
• Personalization Menu
• Restrictions
• Conditional Statements

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Free Style Editor

• Introduction to the Free Style Editor
• Layout Manager in Free Style Editor
• Image Manager in Free Style Editor
• Hyperlink Manager in Free Style Editor
• Personalization in Free Style Editor
• Social Sharing in Free Style Editor

Drag & Drop Editor

• Introduction to the Drag and Drop Editor
• Email Dynamic Preview
• Content Blocks
• Sections
• Conditional Sections
• Corporate Style

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HTML Editor

• The HTML Editor
• How to Insert Social Sharing Links in the HTML Editor